Harf logo

Harf

Making Urdu fun for everyone

01 The Mission

Urdu is a language of poetry, play, and the everyday, but for most kids growing up around it, the only way in is a textbook or a religious class. We thought there should be a third door. Harf is short videos, silly puppets, and the language a kid actually wants to hang out with. We're starting with ages 6 to 12 because that's where the gap is widest and the joy lands hardest.

02 The Logo
Harf mark

The mark is two letters in one. The Urdu حر, hay and ray and the Latin F, sharing a stroke.

Harf means letter. It's the smallest piece of a language, the thing every word is built from. We liked the idea that our logo is exactly that: one mark, two scripts, the place a story starts.

03 Meet the Founders

Two people, both in their twenties, both in love with Urdu, both pretty sure kids deserve better content than what's out there. That's how Harf started.

Vaniya smiling in front of bright bougainvillea.

Vaniya

20 · Lucknow

Published author. Believes Urdu belongs to anyone who’ll listen.

Hishaam laughing in warm afternoon window light.

Hishaam

24 · Calcutta • Bangalore

Engineer by trade. Found Urdu through Nusrat and the Sabris, and never quite left.

04 What We Make

Short videos. Some with us, most with a small cast of puppets we're building out. Reels and Shorts for now, longer YouTube episodes once we find our feet.

We're just getting started, the first videos are coming soon. Follow along.